Not content with the outdated and old school "B" logo, MLB Japan brokered a deal with EMC Corp to put the company's logo on the sleeve of the Red Sox uniforms during the Opening Day series in Japan against the A's. It will be the first time in the history of the Red Sox that a corporate logo has been placed on the uniforms (outside of the uniform manufacturer). Though the Red Sox are certainly no strangers to putting advertising anywhere humanly possible.

Although MLB forbids the use of corporate logos in the United States, this isn't the first time that they have been added to MLB uniforms. Similar patches advertising the Ricoh company were added to the Yankees uniforms for their series with the Rays in Japan back in 2004. Not that two wrongs make a right, but at least the Sox weren't forced down this path first.

Who needs those boring old "BOSTON" greys, anyway? We need to add some life to that dull, plain uniform. I say we should go all Ricky Bobby, and plaster "Budweiser" and "W.B Mason" and "Dunkin Donuts" logos all over that uniform front. Next stop, NASCAR!





on January 24, 2008 8:41 AM
Normally this would bother me, but you know, the truth is, Fenway doesn't have the seating capacity for the revenue they're looking for, so if corporate sponsorships with those little patches for games overseas keep the club looking the way they do and make it so we can afford to keep Fenway? I'm going to be okay with it.
That being said, it is tacky at best.