CENTER FIELD :: Make Water For Jacoby Ellsbury

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Make Water For Jacoby Ellsbury

Jacoby Ellsbury makes teenyboppers (and even grown adults) do some crazy things. But now it appears Jacobymania is so powerful, he's making corporations pee their pants.

I really think the folks at Owater could have used a copy editor to check their new ad campaign with a dictionary before running it. Unless they really are so super excited to have Jacoby as their new spokesman, that they're wetting themselves.

Jacoby took the David Wright-route with Massachusetts-based owater: he will receive an ownership stake in the company in lieu of traditional endorsement fees. Both Jacoby and Owater are tight-lipped on the precise percentage ownership Jacoby was granted-- but DWright's 0.5% ownership of VitaminWater netted him over $20 million when the company was sold to Coca-Cola.

The two-year endorsement deal will land Jacoby in radio spots and print ads around New England:

Ellsbury will be featured in the company's radio campaign, point-of-sale and other marketing efforts. The radio spots will begin to air this spring on New England radio stations. This marks Ellsbury's first partnership with a beverage company. owater VP/Marketing Kim Stewart said that the company is "mulling some other marketing events for him to help 'maximize Jacoby's stuff.'"

Ellsbury said that he signed with owater because he "sees himself as a role model and wants to put 'something positive out there on the shelf.'" owater President & CEO Tom First "got in touch with Ellsbury's representatives and got owater to [him] during spring training." On Tuesday, Ellsbury recorded a radio spot for the brand in the "make-it-up-as-you-go-along style." Ellsbury: "It's not scripted, so it's from the heart."

Tuffy at Sports By Brooks is convinced this latest endorsement is just another sign of the Sox world domination -- and to that I say, hurrah!

Comments (14)

[ joyosity ] says:
on May 5, 2008 1:29 PM

Haha, I love how he's wearing his one-sleeve for the print ad.

[ mhcranberry ] says:
on May 5, 2008 3:43 PM

So that guy--Tom First-- he went to my high school. They had him come speak to us, I guess to inspire us to be entrepreneurs... we mostly wanted to hear embarrassing stories about the French teachers.

I am beginning to reconsider his significance in my life.

Thank you, Tom First. Thank you for allowing Jacoby to put something positive on the shelf (huh?) and speak from the heart to his adoring public. Truly, you are an inspiration to all CA grads.

GO CHAMELEONS!

(yes that was the mascot)

(shut up)

[ Nikki ] says:
on May 5, 2008 3:58 PM

Why does Jacoby only wear one sleeve?

[ mhcranberry ] says:
on May 5, 2008 4:10 PM

Keeps his throwing arm warm.

[ Piney61 ] says:
on May 5, 2008 4:44 PM

Why do I get the feeling that the one sleeve thing is gonna end up being a fad in New England? Because I really do.

Kid's gonna blow up...it's like those moments of calm before somethign explodes. You know it's bubbling but it just hasn't yet exploded....*grabs helmet* I may have to protect myself...

[ Cyn ] says:
on May 5, 2008 5:37 PM

This stuff has sugar and caffeine in it. Not exactly what you want your kid to be drinking.

But good for Jacoby. He should get it while he can. Does it surprise anyone he's jumping on the money train given who his agent is?

[ Liza ] says:
on May 5, 2008 6:30 PM

Of course it's full of sugar and caffeine, but I do like that they're all eco-conscious. And that Jacoby's endorsing that.

Also, (pathetic) he is really, really pretty (/pathetic).

[ Twinkie ] says:
on May 5, 2008 6:35 PM

That stuff's actually pretty good. I like the peach mango kind the best.

Speaking of the Boras money train I walked into a rival supermarket today and was greeted by a cardboard cutout of Tek drinking Sobe Lifewater, which I've actually been drinking everyday for the past month. Needless to say I fangirled all over the place. The only thing that would have made it better would be if he was drinking the orange flavour (but I'm such a loser that I'm going to try the one he had next). Or if I could have walked out of the store with it.

[ Lyndsay ] says:
on May 6, 2008 11:23 AM

yeah, this has Boras written all over it.

I don't see how expensive bottled water is necessarily putting "a good product on the shelf"? nice PR scripting, but I don't buy it.

so now he's endorsed Nike, water...anything else?

[ Lyndsay ] says:
on May 7, 2008 10:14 PM

at least it's not Sullivan tire.

[ April ] says:
on May 12, 2008 6:47 PM

Haha, I like how Jacoby is doing the endorsements because that just gives me a chance to see more of him!

Aren't ALL sports and energy drinks full of caffeine and sugar? Don't people always still drink them? Think about it. They need SOMEBODY to endorse it all - why not a positive role model and amazing sports star like Jacoby? I think he's fit for the job.

He didn't do much with Nike, and I think it's good that he's doing a bit of endorsing. Nothing wrong with that. Give it a shot, you know.

And I love the one sleeve. He's simply amazing, I absolutely adore him!

[ amym ] says:
on May 13, 2008 9:08 PM

Hi.
I work for owater. Just wanted to say that infused owater actually isn't full of sugar. That's why we started making it in the first place -- we wanted a healthier, all-natural sports drink without heaps of sugar or artificial ingredients. We make infused owater from pure water, real fruit flavor, enhancements like electrolytes and antioxidants (and caffeine in our strawberry flavor) and just a small amount of pure cane sugar to bring out the fruit flavor. It's 70 calories a bottle, which is less than half of other sports drinks.

Anyway, owater is a small company based outside of Boston, we're crazy obsessed Red Sox fans and we are really excited to have Jacoby on board (yeah, the peeing-our-pants kind of excited)

You can find infused owater at whole foods, stop & shop, shaws and a bunch of other smaller stores if you want to try it, or you can send us an email at our website and we'll help you find a near-by store where we're sold.

[ Deeonna ] says:
on July 14, 2008 7:53 PM

JACOBY IS SO HOTTTTT :)
I'm glad he's a spokes person for this.
I need that water, now. Haha

He's amazing &I love him.

[ Missy ] says:
on July 28, 2008 8:27 AM

I Love him...♥

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